The RBMC Medical And Surgical Pavilion

Hackensack Meridian Health Raritan Bay Medical Center


The RBMC Medical & Surgical Pavilion

Objective: RBMC, a member of the Meridian Health Family, wanted to establish a new image for the hospital, as well as bridge that image to their Practices Division. By expanding their brand, their goal was to increase services to their legacy geo-market area, while also encouraging patient access in the underserved region of Staten Island.

Strategy & Solution: To shape their new image, we brought two custom lifestyle publications to life: The Bay for the hospital, and Bay Wellness for the Practices Division. We developed a turn-key approach by creating the brand names, logos, design and content, as well as by executing the photography, production, and mailing to reach their target patient demographics.